How to Setup Phone Call Conversion Tracking in Google Ads for website
To set up phone call conversion tracking in Google Ads using your website, follow these steps:
- Sign in to your Google Ads account at ads.google.com.
- Click on the “Tools & Settings” icon (spanner/wrench icon) in the upper right corner, and select “Conversions” from the dropdown menu.
- In the Conversions dashboard, click on the plus button (+) to create a new conversion action.
- Choose the “Phone calls” option under the “Other” category and click “Continue.”
- Select the source of the phone call conversion. If you want to track calls from your website, choose “Calls from a website” and click “Continue.”
- Enter the conversion name and value (if applicable). You can choose to assign a value for each phone call if it has a monetary worth to your business. Click “Continue” once you’ve entered the details.
- Customize the settings based on your requirements. You can set a conversion window, count, and attribution model. Adjust the settings according to your business needs and click “Create and continue.”
- On the next page, you’ll see the conversion tag code. Click on the “Install the tag yourself” option.
- Copy the conversion tag code provided by Google Ads.
- Open your website’s HTML code in an editor or CMS.
- Paste the conversion tag code just before the closing </head> tag of the web page(s) you want to track phone call conversions on.
- Save the changes to your website’s HTML and publish the updated pages.
- After the tag is successfully implemented, go back to the Google Ads conversion setup process and click on “Done” to complete the setup.
Once the conversion tracking is set up, Google Ads will start tracking phone call conversions from your website. You can then use this data to optimize your campaigns and measure the effectiveness of your advertising efforts.
Certainly! Here are some additional steps and considerations for setting up phone call conversion tracking in Google Ads using your website:
- Set up a call extension: To track phone call conversions, you need to have call extensions enabled for your ads. Call extensions display your phone number directly in your ads, making it easier for users to call your business. You can set up call extensions in the “Ads & Extensions” section of your Google Ads account.
- Enable auto-tagging: Auto-tagging allows Google Ads to automatically append a unique parameter (gclid) to the destination URLs of your ads. This parameter helps track the source of the call and attribute it to the correct ad campaign. To enable auto-tagging, go to the “Account Settings” section in your Google Ads account, click on “Preferences,” and ensure that “Auto-tagging” is enabled.
- Set up call tracking: If you want more detailed call tracking, such as the duration of calls or recordings, you can consider using a call tracking service or software. There are various third-party tools available that integrate with Google Ads and provide advanced call tracking features. These tools typically generate a unique tracking number for each ad campaign and capture data about the calls, which can be synced with Google Ads for conversion tracking.
- Test the implementation: After implementing the conversion tag code on your website, it’s important to test if the tracking is working correctly. You can use Google’s “Tag Assistant” browser extension or Google Analytics’ Real-Time reports to verify that the tag is firing properly and capturing phone call conversions.
- Track offline conversions: If you have a significant number of phone call conversions that occur offline (e.g., customers calling to make a purchase or schedule an appointment), you can manually import these conversions into Google Ads using the “Offline Conversions” feature. This helps you get a more comprehensive view of your campaign performance.
Remember to regularly review your conversion tracking data in Google Ads to analyze the performance of your phone call conversions. This information can help you optimize your campaigns, adjust your bidding strategies, and allocate your budget effectively.
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