How to Setup Facebook pixel to Shopify 2023
- Get your Facebook Pixel ID:
- Sign in to your Facebook Ads Manager account.
- Navigate to the “Events Manager” section.
- Click on the “Pixels” tab.
- If you already have a pixel, you’ll find the Pixel ID listed there. Otherwise, create a new pixel and copy the Pixel ID.
- Install the Facebook Pixel on your Shopify store:
- Log in to your Shopify admin panel.
- Go to “Online Store” and select “Preferences.”
- Scroll down to the “Facebook Pixel” section.
- Enter your Pixel ID in the provided field.
- Check the box to “Use Enhanced Match” if you want to enable it (optional).
- Click “Save.”
- Verify the installation:
- After saving, Shopify will automatically add the Facebook Pixel base code to your store’s theme.
- To verify the installation, you can visit your website and use a browser extension like “Facebook Pixel Helper” to ensure that the pixel is firing correctly.
- Set up standard events (optional):
- Shopify automatically tracks certain standard events like “ViewContent” and “AddToCart.”
- If you want to track additional events like purchases, you can set them up using Facebook’s Event Setup Tool or manually add event code to your Shopify theme. Instructions for this can be found in Facebook’s documentation.
That’s it! You have successfully installed the Facebook Pixel on your Shopify store. The pixel will now start tracking events and providing valuable data for your Facebook advertising campaigns. Remember to familiarize yourself with Facebook’s ad campaign features to leverage the data effectively.
https://youtu.be/8y-1C6sYMFs
Certainly! Here are some additional details and tips regarding Facebook Pixel integration with Shopify: