Google call-only ads training | How to create call-only ads in google | Google ads training 2023
Sure! I can provide you with some information on Google call-only ads and how to set them up and optimize them.
Google call-only ads are a type of ad format offered by Google Ads that specifically focuses on driving phone calls to your business. Instead of directing users to a website, call-only ads display your phone number prominently on mobile devices, making it easy for potential customers to contact you directly.
Here are the steps to set up call-only ads:
- Create a Google Ads account: If you don’t have a Google Ads account, visit ads.google.com and sign up for an account.
- Set up a new campaign: Once you’re logged in to your Google Ads account, click on the “+ Campaign” button to create a new campaign.
- Choose the campaign goal: Select the campaign goal that aligns with your business objectives. For call-only ads, you might want to select the “Sales” or “Leads” goal.
- Select the campaign type: Choose the “Search” campaign type, as call-only ads are currently available only on the search network.
- Set up ad group: Create a new ad group within your campaign, and choose your targeting options such as location, language, and budget.
- Create a call-only ad: Within your ad group, click on the “+ Ad” button to create a new ad. Select the “Call-only ad” option.
- Provide ad details: Write a compelling headline, a brief description, and a display URL for your ad. Make sure to include your phone number prominently.
- Set up call tracking: Google provides options for call tracking, which allows you to measure the performance of your call-only ads. You can set up call extensions or use Google forwarding numbers to track calls.
- Set bids and budget: Determine your bidding strategy and set your budget for the campaign.
- Review and launch: Review all the settings and details of your campaign, ad group, and ad. Once you’re satisfied, save your settings and launch the campaign.
Tips for optimizing your call-only ads:
- Use a compelling headline: Your headline should clearly communicate the value proposition and encourage users to call. Use action words and highlight benefits.
- Include a strong call-to-action: In the ad description, encourage users to take action and call your business. For example, “Call now for a free consultation” or “Get a quote over the phone.”
- Target relevant keywords: Conduct keyword research to identify the keywords that potential customers might use when searching for your products or services. Target these keywords in your ad groups.
- Optimize your ad schedule: Analyze your call data to identify the times of day or days of the week when most calls are generated. Adjust your ad schedule to bid more aggressively during these peak periods.
- Monitor call quality: Not all calls may result in valuable leads. Track the duration of the calls and analyze call recordings to determine the quality of leads generated. Use this data to refine your targeting and optimize your campaign.
- Test different ad variations: Create multiple ad variations with different headlines, descriptions, and call-to-action phrases. A/B test these ads to identify the highest-performing variations.
- Continuously optimize: Regularly monitor the performance of your call-only ads and make adjustments as needed. Analyze metrics such as call volume, call duration, and conversion rates to optimize your campaigns.
Remember to comply with Google Ads policies, which include guidelines for call-only ads. It’s essential to provide a positive user experience and ensure that your ads meet the requirements.
I hope this helps you get started with Google call-only ads! Good luck with your advertising efforts
Certainly! Here are some additional tips and best practices for Google call-only ads:
- Utilize ad extensions: Google Ads offers various ad extensions that can enhance your call-only ads. Consider adding call extensions, location extensions, or structured snippets to provide additional information and encourage users to take action.
- Mobile-friendly landing page: Although call-only ads don’t direct users to a website, it’s still important to have a mobile-friendly landing page. When users click on your ad, they may be directed to a landing page before initiating the call. Ensure that the landing page is optimized for mobile devices and provides relevant information about your business.
- Implement call tracking: Call tracking allows you to attribute calls back to specific ads and keywords, helping you understand the effectiveness of your campaigns. By using dynamic number insertion or Google forwarding numbers, you can track the calls generated by your call-only ads and gain valuable insights.
- Test different bid strategies: Experiment with different bidding strategies to determine the most effective approach for your call-only ads. You can try manual bidding, automated bidding strategies like maximize conversions or target CPA (cost-per-action), or even set bid adjustments based on specific factors like device or location.
- Focus on local targeting: If your business primarily serves a local audience, make sure to target the right locations in your call-only ad campaigns. Refine your targeting by selecting specific cities, regions, or radius targeting around your business location to increase the relevance of your ads.
- Leverage ad scheduling: Analyze your call data to identify the peak hours or days when you receive the most valuable calls. Utilize ad scheduling to increase your bids during those high-converting time periods and reduce bids during low activity periods to maximize your budget.
- Monitor and optimize keywords: Regularly review the performance of your keywords and identify high-performing and low-performing ones. Optimize your keyword list by adding relevant keywords, removing irrelevant ones, and adjusting bids to focus on keywords that generate quality calls.
- Use ad scheduling for business hours: If your business has specific operating hours, consider using ad scheduling to ensure your call-only ads are displayed only during those hours. This helps avoid wasted clicks and ensures that users can reach your business when it’s open.
- Leverage ad copy testing: Test different variations of ad copy to determine which messages resonate best with your target audience. Experiment with different headlines, descriptions, and calls-to-action to find the most compelling combination.
- Track and analyze call metrics: Monitor key call metrics such as call duration, conversion rate, and cost per call. By analyzing these metrics, you can identify trends, optimize your campaigns, and make data-driven decisions to improve the performance of your call-only ads.
Remember, optimizing your call-only ads is an ongoing process. Continuously analyze the performance of your campaigns, make adjustments, and test new strategies to improve results over time.
I hope these additional tips help you further optimize your Google call-only ads!