Google call only ads optimization | Call only ads optimization step by step| Google ads 2023
Call-only ads are a type of ad format offered by Google Ads that are specifically designed for businesses that want to receive phone calls from potential customers. Unlike traditional text ads, call-only ads only feature a phone number and a call button, making it easy for users to directly call the business from their mobile device.
To optimize call-only ads, here are some tips:
- Target the right keywords: Choose keywords that are relevant to your business and that your potential customers are likely to search for. This will ensure that your ads appear to the right people.
- Write compelling ad copy: The limited space in call-only ads means that every word counts. Make sure your ad copy is compelling and encourages users to click the call button.
- Use ad extensions: Ad extensions can provide additional information about your business, such as your location or business hours, making it easier for users to decide whether to call you.
- Optimize for mobile: Call-only ads are designed for mobile users, so make sure your website and landing page are also mobile-friendly. This will improve the user experience and increase the chances of users calling your business.
- Track and analyze performance: Monitor the performance of your call-only ads and use the data to optimize your campaigns. Identify which keywords and ad copy are driving the most calls and adjust your strategy accordingly.
By following these tips, you can optimize your call-only ads and improve your chances of attracting potential customers to call your business.
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- Target the right keywords: Choosing the right keywords is crucial for the success of your call-only ads. Use the Google Ads Keyword Planner to research keywords that are relevant to your business and have a high search volume. Focus on long-tail keywords that are more specific to your business and have less competition.
- Write compelling ad copy: With call-only ads, you have limited space to convey your message. Make sure your ad copy is clear, concise, and compelling. Highlight the benefits of your products or services and use a strong call-to-action that encourages users to call you.
- Use ad extensions: Ad extensions can help improve the performance of your call-only ads. Use call extensions to display your phone number alongside your ad copy. You can also use location extensions to show your business address and proximity to the user. Other extensions like sitelink and callout extensions can provide additional information about your business.
- Optimize for mobile: Call-only ads are designed for mobile users, so it’s essential to ensure your website and landing page are also mobile-friendly. A mobile-friendly website will provide a better user experience and improve the chances of users calling your business. Ensure that your website loads quickly, is easy to navigate, and the call-to-action is prominently displayed.
- Track and analyze performance: It’s essential to track and analyze the performance of your call-only ads regularly. Use Google Ads reporting to monitor the number of calls generated by your ads, the average call duration, and the cost per call. Use this data to optimize your campaigns further. Identify which keywords and ad copy are driving the most calls and adjust your strategy accordingly.
- Test and refine: Continuously test and refine your call-only ads to improve their performance. Try different ad copy, ad extensions, and landing pages to see what works best for your business. A/B testing can help you identify what elements of your ads are performing well and where there is room for improvement.
In summary, optimizing call-only ads requires a combination of keyword research, compelling ad copy, the use of ad extensions, mobile optimization, performance tracking, and continuous refinement. By following these tips, you can create highly effective call-only ads that drive more phone calls to your business.