Call only ads google adwords | How to create call-only ads in google | Google ads course in hindi

Google ads call only ads

“Call-only” ads are a type of advertisement in Google Ads (formerly known as Google AdWords) that allow users to call a business directly from the ad, without having to visit the business’s website. These ads are typically used for businesses that have a strong focus on phone-based customer service or sales, such as service providers or e-commerce businesses that sell high-value items.

Call-only ads are a type of Google Ads campaign that allows businesses to advertise their phone number and a “Call” button in their ad, rather than a website link. When a user clicks the “Call” button, their phone will automatically dial the number provided in the ad. These ads are typically used by businesses that rely heavily on phone calls for conversions, such as service-based businesses or emergency services.

Call-only ads are a great way for businesses to generate phone calls from potential customers. These ads are only shown on mobile devices and the ad format includes a phone number and a “Call” button. When a user clicks the “Call” button, their phone will automatically dial the number provided in the ad.

Call-only ads can be targeted to specific geographic locations, languages, and devices. You can also set a bid for how much you’re willing to pay for each call. Additionally, you can also set a schedule for when the ads should be shown, so that the ads are only shown during the business hours.

You can also track and measure the performance of your call-only ads in Google Ads. You can view the number of calls and their duration, as well as the cost per call. This allows you to optimize your campaign and make informed decisions about your ad spend.

Overall, Call-only ads is a great way to generate phone leads for businesses that rely heavily on phone calls for conversions. They allow you to reach potential customers directly and track the performance of your ad campaign.

Call-only ads

Call-only ads can be created in Google Ads using the “New Campaign” button and selecting “Call-only” under the “Goals” section. Once you have created the campaign, you can then create ad groups and ads within that campaign.

When creating the ad, you will need to provide the phone number that will be displayed in the ad, as well as the ad headline and description. You can also add a callout or structured snippet to highlight additional information about your business, such as business hours or services offered.

You can target your call-only ads to specific geographic locations, languages, and devices. You can also set bids for how much you’re willing to pay for each call and set a schedule for when the ads should be shown. This allows you to ensure your ads are only shown when potential customers are most likely to be available to answer the phone.

One thing to keep in mind with call-only ads is that they don’t allow the potential customer to visit the website, before making a call. it’s important to make sure that your ad copy and the phone number provided in the ad is accurate and clear to the potential customer, so that they know what to expect when they make the call.

In summary, Call-only ads are a specific type of ad format in Google Ads that allows businesses to promote their phone number and receive calls directly from potential customers. They are great for businesses that rely heavily on phone calls for conversions and allow for detailed targeting, scheduling, and performance tracking.

Phone call conversion tracking

Phone call conversion tracking is a feature in Google Ads that allows businesses to track and measure the performance of their call-only ads. This feature allows you to track how many phone calls were made to your business as a result of your call-only ads, as well as the duration of each call. This information can be used to optimize your ad campaign and make informed decisions about your ad spend.

There are several ways to set up phone call conversion tracking in Google Ads. One way is to use a Google forwarding number, which is a unique phone number provided by Google that is displayed in your call-only ad. When a user clicks the “Call” button, their phone will automatically dial the Google forwarding number, which will then forward the call to your business’s phone number. The Google forwarding number allows Google to track and measure the performance of your call-only ads.

Another way to set up phone call conversion tracking is to use call tracking software. This type of software allows businesses to assign a unique phone number to each of their ads and track the performance of each number. This can be useful if you want to track the performance of your ads on different platforms or in different geographic locations.

In summary, Phone call conversion tracking is a feature in Google Ads that allows businesses to track and measure the performance of their call-only ads, including the number of calls and the duration of each call. It can be set up by using a Google forwarding number or call tracking software, which provides valuable insights to optimize the ad campaign and make informed decisions about ad spend.

When you set up phone call conversion tracking in Google Ads, you can view metrics such as call duration, call start time, and caller area code. This information can help you understand how users interact with your ads and can be used to optimize your ad campaign. For example, if you notice that most calls are coming from a specific area code, you may want to target your ads to that area specifically.

Another important metric you can track is the conversion rate. This is the percentage of calls that result in a desired outcome, such as a sale or appointment. By tracking the conversion rate, you can see how effective your call-only ads are in generating leads and conversions for your business.

You can also track the cost per call, which is the amount you spend on your ads divided by the number of calls. This metric can help you understand the return on investment (ROI) of your call-only ads and determine if they are cost-effective.

You can view all the metrics in the “Conversions” section of your Google Ads account. This allows you to see the performance of your call-only ads over time and compare them to other ad formats. You can also use this data to create custom reports and share them with other members of your team.

In summary, Phone call conversion tracking in Google Ads allows businesses to track and measure the performance of their call-only ads and gain insights on how users interact with their ads. This includes metrics such as call duration, conversion rate, cost per call, caller area code, and more. All this data can be used to optimize the ad campaign and make informed decisions about ad spend.

When using phone call conversion tracking in Google Ads, you can set up conversion actions to track specific actions that you want to track. For example, you can set up a conversion action to track calls that last longer than a certain duration or calls that lead to a sale. Once you have set up your conversion actions, you can then assign a value to each action. This allows you to track the total value of your conversions and measure the ROI of your ads.

You can also use the data from phone call conversion tracking to optimize your bidding strategy. For example, you can use the data to set up bid adjustments for specific devices, locations, and times of day when calls are more likely to convert.

Additionally, you can use the data to optimize your ad copy and targeting. For example, if you notice that most calls are coming from a specific location, you can target your ads to that location specifically. You can also use the data to test different ad copy and messaging to see what resonates with users and leads to more calls.

Another useful feature in Google Ads is call reporting, which allows you to see detailed information about calls such as the caller area code, call duration, and call start time. This information can be used to gain insights on when and where calls are coming from and can be used to optimize your targeting and scheduling of ads.

In summary, Phone call conversion tracking in Google Ads allows businesses to track and measure the performance of their call-only ads and gain insights on how users interact with their ads. This data can be used to optimize the ad campaign by setting up conversion actions, bid adjustments, ad targeting, ad copy, and messaging. The call reporting feature also provides detailed information about calls and can be used to optimize targeting and scheduling.

Call only ads google adwords | How to create call-only ads in google | Google ads course in hindi