How to Setup Google ads For Packers and Movers
Setting up Google Ads for a Packers and Movers business requires strategic targeting to attract potential customers who are searching for relocation services. Follow these steps to set up a successful Google Ads campaign:
Step 1: Create a Google Ads Account
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Go to Google Ads and sign in.
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Click on “Start Now” and set up your account.
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Choose your goal (e.g., Website Traffic, Leads, or Sales).
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Enter your business details (website, location, and industry).
Step 2: Choose Your Campaign Type
For Packers and Movers, the best campaign types are:
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Search Ads: Show text ads on Google search results when people look for moving services.
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Local Services Ads: Appear at the top of Google when people search for movers in your area.
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Display Ads: Show banner ads across Google’s network to create brand awareness.
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Performance Max: Uses automation to show ads across multiple Google platforms.
For beginners, Search Ads and Local Services Ads are recommended.
Step 3: Select Your Target Audience
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Location: Target only the cities or regions where you provide moving services.
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Language: Choose the language your customers speak.
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Devices: Preferably target mobile users since most users search for moving services on their phones.
Step 4: Choose the Right Keywords
Use high-intent keywords that potential customers search for. Examples: ✅ Best Keywords for Packers and Movers:
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“packers and movers near me”
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“moving company in [city]”
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“house shifting services”
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“best packers and movers in [city]”
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“office relocation services”
❌ Avoid Broad Keywords:
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“packers”
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“movers”
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“moving”
Use Google Keyword Planner to find high-performing keywords.
Step 5: Create Your Ad Copy
Your ad should be: ✔ Relevant – Address customer needs.
✔ Clear & Concise – Highlight your services.
✔ Compelling CTA – Example: “Get a Free Quote Now!”
Example Ad:
Step 6: Set a Budget & Bidding Strategy
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Daily Budget: Start with ₹500-₹2000 per day (adjust based on performance).
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Bidding Strategy: Choose Maximize Clicks or Target CPA to control spending.
Step 7: Add Extensions for Better Performance
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Call Extensions (Click-to-Call Button)
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Location Extensions (Show your address on Google Maps)
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Sitelink Extensions (Add additional service pages)
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Callout Extensions (Show offers like “Free Quote,” “Same-Day Moving”)
Step 8: Launch & Optimize Your Ads
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Monitor Performance (CTR, conversions, CPC).
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Optimize Keywords (Remove non-performing ones).
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A/B Test Ad Copies (Test different headlines & descriptions).
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Use Negative Keywords (Exclude searches like “free moving services”).
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Retarget Website Visitors using Google Remarketing.
Bonus Tips for More Leads
✔ Offer a free moving quote to attract clicks.
✔ Optimize your landing page with a contact form & call button.
✔ Use Google My Business to improve local search ranking.
✔ Run ads during peak hours when people search for moving services.