📍 How to Run Google Ads for Local Business (Step-by-Step Tutorial)

Running Google Ads for your local business can help drive foot traffic, phone calls, leads, and website visits from people in your area actively searching for your services. Unlike traditional advertising, Google Ads gives you control over your budget, targeting, and results.

In this step-by-step tutorial, we’ll show you how to set up a Google Ads campaign to promote your local business effectively.

✅ Step 1: Set Up a Google Ads Account

1. Go to https://ads.google.com

2. Click on “Start Now”

3. Sign in with your Google account or create one.

4. Choose “Switch to Expert Mode” at the bottom (for full control).

5. Select “Create a campaign without a goal’s guidance”.

✅ Step 2: Choose a Campaign Type

For local businesses, the most effective Google Ads types are:

• Search Campaign – shows your ads when people search on Google.

• Local Campaign – helps people find your store, call, or visit.

• Performance Max – combines all ad formats with automated bidding and targeting.

💡 Recommendation: Start with a Search Campaign for tight control and easy optimization.

✅ Step 3: Select Campaign Settings

1. Campaign Name: Use something like “Plumbing Services – Jhansi”

2. Networks:

   • Uncheck Display Network (for better budget focus)

   • Keep Search Network checked.

3. Locations:

   • Choose “Enter another location”

   • Select your local city or zip code

   • Use the “Advanced Search > Radius” to target a specific distance around your business (e.g., 10 km).

4. Languages: Select the language your customers speak (e.g., English/Hindi).

5. Budget: Start with ₹300–₹500/day (adjust as you test results).

6. Bidding:

   • Start with Maximize Clicks

   • Later switch to Maximize Conversions after getting enough data.

✅ Step 4: Set Up Ad Extensions

Ad Extensions increase visibility and click-through rate. For local businesses, use:

• Location Extension – show your address and Google Maps.

• Call Extension – allow users to call your business.

• Sitelink Extensions – link to pages like “About Us”, “Pricing”, “Book Appointment”.

• Callout Extensions – highlight features like “24/7 Service” or “Free Estimates”.

✅ Step 5: Create Ad Groups and Select Keywords

1. Ad Group Name: Choose a service (e.g., “Plumbing Repairs”).

2. Keywords:

   • Use specific keywords like:

     • plumber near me

     • emergency plumbing services

     • [your city] plumber

     • affordable plumber in [your city]

   • Use Phrase Match or Exact Match:

     • “plumber near me”

     • [plumber in Jhansi]

Use Google’s Keyword Planner to find local keywords and search volume.