How To Create Scrap Business Google Ads | Google ads For Scrap 2024 Call ads 2024

Creating Google Ads for a scrap business in 2024, particularly focusing on call ads, involves a strategic approach to targeting, ad copy, and setup to maximize the number of phone calls from potential customers. Here’s how to effectively create a Google Ads campaign tailored for a scrap business, with a focus on Call Ads:

1. Understand the Objective

Your goal is to drive phone calls directly to your business. For a scrap business, customers typically want quick service to sell or collect scrap metal, electronics, or other materials. Call ads are the perfect way to achieve this, as they focus solely on generating phone calls.

2. Set Up Your Google Ads Account

• Go to Google Ads and log in or create an account.
• Enter your business details and payment information.

3. Choose the Right Campaign Type

For generating calls, use Search Campaigns with Call Ads. Here’s how to proceed:

• Search Campaign: This ensures your ads show up when users search for related terms, such as “scrap buyer near me” or “sell scrap metal.”
• Call Ads: These ads prominently display your phone number, and when clicked, initiate a call rather than directing users to a website.

4. Define Your Geographic Targeting

Scrap businesses typically serve a local area, so it’s important to target the correct geographic region:

• Location Targeting: Set your campaign to show ads within a specific radius around your business, covering cities, towns, or zip codes where you provide scrap collection or purchase services.
• For example, you could target a 25-mile radius around your scrap yard or business location, ensuring you reach customers within your serviceable area.

5. Perform Keyword Research

Identify keywords that potential customers are likely to use when looking for scrap services. Use Google Keyword Planner to find relevant keywords, such as:

• “Sell scrap metal”
• “Scrap buyer near me”
• “Scrap yard collection”
• “Metal recycling service”
• “Scrap electronics disposal”

6. Set Up Call Ads

Now, create the actual call ads that will drive phone calls to your business:

• Ad Format: Choose “Call Ads” during the ad creation process.
• Phone Number: Enter the phone number you want customers to call directly from the ad. Ensure this is a working number where calls are immediately answered.
• Headline: Include your main selling point and the call to action. Examples:
  • “Sell Scrap Metal – Call Now for Best Prices”
  • “Fast Scrap Collection – Call Today!”
• Description: Provide more details about your services, such as “We buy scrap metal, electronics, and more. Get a free quote today.”
• Call to Action (CTA): Focus on actions like “Call Now,” “Get a Quote,” or “Fast Pickup.”

7. Ad Extensions

Though Call Ads focus on generating calls, you can still use some ad extensions to enhance visibility:

• Callout Extensions: Highlight additional features like “Free Pickup,” “Top Dollar Paid,” or “Same Day Service.”
• Location Extensions: If you have a scrap yard or physical location, show the address to reassure users that you are a legitimate local business.

8. Bidding Strategy

Since you want to maximize phone calls, use a bidding strategy that focuses on generating calls rather than clicks:

• Choose the Maximize Clicks or Maximize Conversions bidding strategy, depending on whether you prefer to optimize for a higher call volume or more qualified leads.
• Manual CPC Bidding can also be an option if you prefer to have control over your bid amounts.

9. Optimize for Mobile

Call Ads perform best on mobile devices since the primary action is calling. Ensure that:

• Your ads are optimized for mobile, with clear, easy-to-click call buttons.
• Test your ads to ensure that the phone number click-to-call feature works seamlessly.

10. Set Your Budget

• Start with a daily budget based on the estimated cost-per-click (CPC) for your chosen keywords. In some regions and industries, CPC for call ads can be higher, but the ROI tends to be strong since these users are ready to engage.
• Adjust your budget as you see results from your campaign. If calls are converting into scrap purchases, you can increase your budget to scale your campaign.

11. Conversion Tracking

Track the success of your ads by measuring conversions:

• Call Tracking: Set up call tracking in Google Ads to measure how many phone calls are generated by your ads. This data will help you refine and optimize your campaigns.
• You can use Google Ads’ call conversion tracking to measure how long the calls last, which can help determine call quality.

12. Negative Keywords

Add negative keywords to prevent your ads from showing up for irrelevant searches. For example, if you don’t handle “scrapbooking” or “scrap wood,” you can add those as negative keywords.

13. Monitor and Adjust

Once your ads are live, continuously monitor performance:

• Look at metrics like Call Through Rate (CTR), Conversion Rate, and Cost per Call.
• Adjust bids, keywords, and ad copy based on what’s working. For example, if you see that certain keywords are driving more calls at a lower cost, allocate more budget to those.

14. Testing and Optimization

• A/B Test Ads: Create multiple versions of your ads to test different headlines, descriptions, and call-to-action phrases. See which version generates the most calls and optimize accordingly.
• Improve Call Quality: Make sure that your business phone is always ready to answer calls quickly and professionally. Missing calls or long wait times can lead to missed opportunities.

Final Tips:

• Focus on Immediate Action: Scrap services are often need-based, so emphasize urgency in your ads (“Call Now for Fast Pickup!” or “Get Cash Today for Scrap Metal!”).
• Emphasize Local Relevance: Use location-specific language in your ads to build trust with local customers. For example, “Local Scrap Buyer – Call Today” can resonate well with users in your area.
• Track Competitors: Keep an eye on your competitors’ ads and adjust your strategies to offer better deals, faster service, or additional perks (like free pickup).

By following these steps and continuously refining your campaign, you’ll be able to create effective Google Call Ads that generate phone leads for your scrap business.