How to Setup Whatsapp ads 2025 | Facebook ads for WhatsApp messages
How to Set Up WhatsApp Ads in 2025 (Facebook Ads for WhatsApp Messages) 🚀
WhatsApp Ads are one of the best ways to drive direct conversations with potential customers and boost sales through chat-based marketing. Since Facebook (Meta) owns WhatsApp, you can set up Click-to-WhatsApp Ads through Meta Ads Manager.
Here’s a step-by-step guide to setting up WhatsApp Ads in 2025 for maximum conversions!
🔥 Step 1: Connect Your WhatsApp Business Account to Facebook
Before you run ads, you must link your WhatsApp Business account to your Facebook page.
✅ Go to Business Manager → Navigate to Business Settings
✅ Click “WhatsApp Accounts” and select “Add WhatsApp Account”
✅ Link your verified WhatsApp Business number
Pro Tip: Ensure your WhatsApp Business Profile is optimized with business hours, catalog, and quick replies.
🎯 Step 2: Create a Click-to-WhatsApp Campaign in Meta Ads Manager
Click-to-WhatsApp Ads allow users to start a chat with you directly from Facebook & Instagram ads.
1️⃣ Open Meta Ads Manager & Click “Create”
- Select the Campaign Objective: “Engagement”
- Choose “Messaging Apps” as your conversion location
2️⃣ Select WhatsApp as the Messaging App
- Under the Messaging Apps Section, select WhatsApp
3️⃣ Define Your Target Audience
- Use Custom Audiences (existing customers, website visitors, or lookalikes)
- Test Detailed Targeting with interests, demographics, and behaviors
4️⃣ Choose Ad Placements
- Automatic Placements (Recommended) → Lets Facebook optimize across Facebook, Instagram & Audience Network
- Manual Placements → If you want to run ads on Instagram & Facebook only
5️⃣ Set Budget & Bidding Strategy
- Start with $10-$50 per day to test performance
- Choose “Lowest Cost per Result” for efficient spending
📸 Step 3: Create High-Converting WhatsApp Ad Creatives
Your ad needs to grab attention and drive clicks to start conversations.
✅ Ad Formats to Use:
🔹 Image Ads – Use a clear offer with a strong CTA
🔹 Video Ads – Show product demos or testimonials
🔹 Carousel Ads – Highlight multiple products or services
🔹 Stories Ads – Create short, engaging WhatsApp call-to-action videos
✅ Best WhatsApp Ad Copy Examples
💬 “Need help choosing the right product? Chat with us on WhatsApp now!”
🔥 “Limited offer! Message us now for an exclusive discount!”
🚀 “Get expert advice in minutes – Tap below to chat with us on WhatsApp!”
Pro Tip: Add a WhatsApp emoji (📩💬) in your CTA to increase engagement!
💬 Step 4: Set Up a WhatsApp Chat Flow for Instant Responses
Once people click your ad, they land on your WhatsApp chat. Make sure you have:
✅ Instant Auto-Reply: “Hi! Thanks for reaching out. How can we help today?”
✅ Quick Replies & FAQs: Pre-set answers for common questions
✅ WhatsApp Catalog Integration: Showcase your products & services inside WhatsApp
Bonus Tip: Use WhatsApp CRM Tools like WATI, Zoko, or SleekFlow to automate chats & manage leads!
📊 Step 5: Track & Optimize Your WhatsApp Ads for Higher Conversions
Once your campaign is running, monitor performance using Meta Ads Manager.
✅ Key Metrics to Track:
📊 CTR (Click-Through Rate): Aim for 2%+ for high engagement
📩 Cost Per WhatsApp Chat: Optimize for lowest cost per message
💰 Conversion Rate: Track how many leads/sales come from WhatsApp conversations
🚀 Optimization Tips:
🔹 A/B Test Different Creatives – Images vs. Videos
🔹 Adjust Targeting – Retarget warm audiences for better results
🔹 Use WhatsApp Broadcasts – Follow up with leads & offer exclusive deals
🎯 Final Thoughts: Why You Should Run WhatsApp Ads in 2025
✅ Direct Conversations → Builds trust & increases conversions
✅ Higher Engagement Rates → People prefer chatting over filling forms
✅ Works for E-Commerce, Local Businesses & Services