How to Run Google ads For Sofa Repair Service | Google ads For Sofa Repair | Chair Repair services

Running Google Ads for a sofa repair service can be an effective way to attract potential customers. Here’s a step-by-step guide on how to set up and optimize Google Ads for your sofa repair service:

1. Define Your Objectives

Before you start, define your goals. For a sofa repair service, objectives could be:

• Increase website visits or phone calls.
• Generate leads (inquiries, appointments).
• Boost brand awareness locally.

2. Set Up a Google Ads Account

• Go to Google Ads.
• Create a new account or log in with an existing Google account.
• Enter your business and payment details.

3. Choose the Right Campaign Type

For a local service like sofa repair, consider the following campaign types:

• Search Campaigns: Ads appear when users search for related keywords (e.g., “sofa repair near me”). This is ideal for capturing users actively looking for your service.
• Local Campaigns: Great for driving visits to your physical location if you have one.
• Display Campaigns: Use banner ads to reach people browsing websites or using apps, but for a more general brand awareness strategy.

4. Conduct Keyword Research

Find relevant keywords that potential customers are likely to search for, such as:

• “Sofa repair service”
• “Leather sofa repair”
• “Couch reupholstery”
• “Furniture repair near me” Use tools like Google Keyword Planner to discover more keywords and get an idea of search volume and competition.

5. Set Up Targeting

Since sofa repair is a localized service, it’s essential to focus on geographic targeting:

• Location Targeting: Set your ads to show in your service area. Target a specific radius around your business location, city, or even zip codes.
• Demographic Targeting: You can refine your targeting based on age, income, or other demographics relevant to your customer base.

6. Create Compelling Ad Copy

Your ad copy should address customer needs and highlight your unique selling points. Here’s a structure to follow:

• Headline: Highlight the key benefit. Example: “Expert Sofa Repair – Affordable & Reliable Service.”
• Description: Include details like services offered (e.g., leather repair, reupholstery), your experience, and any promotions.
• Call to Action (CTA): Include a clear CTA like “Call Now,” “Book Today,” or “Get a Free Quote.”

7. Set Up Ad Extensions

Ad extensions help your ad stand out and provide additional information:

• Call Extension: Adds a clickable phone number to your ad.
• Location Extension: Shows your business location.
• Sitelink Extension: Directs users to specific pages on your website (e.g., pricing, services, contact page).
• Callout Extension: Highlights features like “Same-Day Service” or “Free Estimates.”

8. Optimize Landing Pages

Ensure your landing page is relevant and optimized for conversions. It should:

• Be mobile-friendly.
• Have a clear call to action (e.g., “Call Now” or “Request a Quote”).
• Showcase your services with testimonials, images, and contact details.

9. Set Your Budget

Choose your daily budget based on your marketing goals and the estimated cost-per-click (CPC) for your chosen keywords. Start small, analyze the performance, and then scale up.

10. Monitor and Adjust

Once your ads are live:

• Monitor performance metrics like click-through rate (CTR), conversion rate, and cost per conversion.
• Use negative keywords to filter out irrelevant traffic (e.g., “DIY sofa repair”).
• Adjust bids and targeting based on performance. Test different ad variations to improve results.

11. Use Google Ads Tools

• Conversion Tracking: Set up conversion tracking to measure the effectiveness of your ads. This could include tracking phone calls, form submissions, or bookings.
• Smart Bidding: Google offers automated bidding strategies that optimize bids for conversions based on user data.

12. Experiment with Retargeting

Use remarketing campaigns to target users who visited your site but didn’t convert. Display ads reminding them of your services as they browse other websites.

Final Tips:

• Focus on customer needs and benefits in your ad copy.
• Continuously test and refine keywords, ads, and targeting based on results.
• Keep your budget flexible so you can scale successful campaigns.

Let me know if you need further clarification or specific help setting up your campaign!