How To Create Google Ads Call-Only Ad Campaigns
Creating a Google Ads Call-Only ad campaign is a straightforward process that involves the following steps:
- Sign in to your Google Ads account and click on the Campaigns tab.
- Click on the blue plus button to create a new campaign.
- Choose the campaign type as “Search” and select “Call-Only” as the subtype.
- Give your campaign a name and select the language and location targeting.
- Choose your bidding strategy and set your daily budget.
- Write your ad copy, including a headline and description, and add a phone number that users can call.
- Preview your ad to ensure it appears correctly on different devices.
- Set up conversion tracking to measure the success of your campaign.
- Launch your campaign and monitor its performance regularly.
When creating your Call-Only ad campaign, keep in mind that the ad copy should be compelling and straightforward, with a clear call-to-action to encourage users to call your business. Additionally, ensure that your phone number is correct and working, and that you are available to answer calls during your business hours.
How To Create Google Ads Call-Only Ad Campaigns
here are some additional details on creating Google Ads Call-Only ad campaigns:
- Campaign Type: When creating a Call-Only ad campaign, you must select “Search” as the campaign type. Call-Only ads do not appear on the Display Network or other Google networks.
- Location Targeting: You can target specific locations where you want your ads to appear, such as countries, regions, cities, or even a specific radius around a location. It’s important to choose locations that are relevant to your business and where you can provide your services.
- Bidding Strategy: You can choose from several bidding strategies, including manual CPC, target CPA, and enhanced CPC. The bidding strategy you choose will depend on your advertising goals and budget.
- Ad Copy: Call-Only ads have limited space for ad copy, so it’s important to make every word count. The headline should grab the user’s attention and include your business name or a relevant keyword. The description should be clear and concise, highlighting your business’s unique selling points and encouraging users to call.
- Conversion Tracking: To measure the success of your Call-Only ad campaign, it’s essential to set up conversion tracking. You can track phone calls as conversions and see which ads and keywords are driving the most calls to your business.
- Monitoring Performance: Once your Call-Only ad campaign is up and running, it’s essential to monitor its performance regularly. You can track metrics such as impressions, clicks, call length, and call conversion rates to identify areas for optimization and improvement.
Overall, Call-Only ads are a great way to reach potential customers who are ready to make a phone call to your business. By following these steps and best practices, you can create an effective Call-Only ad campaign and drive more calls to your business.
How To Create Google Ads Call-Only Ad Campaigns
Certainly, here are some additional tips for creating effective Google Ads Call-Only ad campaigns:
- Use a clear and prominent call-to-action: Make it clear what action you want users to take when they see your ad. Use strong and clear language in your ad copy to encourage users to call your business.
- Highlight your unique selling points: Your ad should emphasize what sets your business apart from competitors. Include any special offers, promotions, or unique features that will entice users to call your business.
- Use relevant keywords: Use relevant keywords that are likely to be used by people who are searching for your products or services. This will help ensure that your ads are shown to the right audience.
- Test different ad variations: Try out different ad headlines and descriptions to see what resonates best with your audience. Testing can help you find the most effective messaging for your ad campaign.
- Optimize for mobile: Call-Only ads are designed to be mobile-friendly, so make sure your website is optimized for mobile devices. A mobile-friendly website will provide a better user experience and increase the likelihood of users calling your business.
- Monitor your campaigns regularly: Check your campaigns regularly to see how they’re performing. Look at the data to identify what’s working and what’s not, and adjust your campaigns accordingly.
By following these tips, you can create a successful Google Ads Call-Only ad campaign that drives more phone calls and leads to your business.