How to add negative keywords For Google ads -Google ads optimization

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How to add negative keywords For Google ads -Google ads optimization

Adding negative keywords to your Google Ads campaign is an essential part of optimization. Negative keywords help you prevent your ads from showing for irrelevant search queries, which can help improve your campaign’s performance and save you money. Here’s how to add negative keywords to your Google Ads campaign:

  1. Sign in to your Google Ads account: Log in to your Google Ads account at ads.google.com.
  2. Select the Campaign: Choose the campaign you want to add negative keywords to from the left sidebar.
  3. Go to the Keywords Tab: Click on the “Keywords” tab within the selected campaign.
  4. Click on Negative Keywords: You will see a tab labeled “Negative keywords.” Click on it.
  5. Click the “+ New” button: To add new negative keywords, click the “+ New” button.
  6. Choose the Match Type: Select the match type for your negative keyword. You can choose from three match types:
    • Broad match: This will exclude the negative keyword and variations of it.
    • Phrase match: This will exclude the negative keyword and any search queries that include the keyword as a phrase.
    • Exact match: This will exclude the exact keyword and close variants.
  7. Enter Negative Keywords: Enter the negative keywords you want to add, one per line. Make sure to include keywords that are irrelevant to your campaign. For example, if you sell new cars, you might want to add negative keywords like “used,” “rental,” and “free.”
  8. Apply to Campaign or Ad Group: You can choose to apply the negative keywords to the entire campaign or a specific ad group within the campaign. Make your selection.
  9. Save: Click the “Save” button to add the negative keywords to your campaign.
  10. Monitor and Adjust: Periodically review the performance of your campaign and look for new search queries that are triggering your ads. If you find irrelevant terms, add them as negative keywords. Also, review your search term reports to identify potential negative keywords.

Keep in mind that negative keywords can help you reduce ad spend and improve ad relevance. Regularly updating and expanding your list of negative keywords is a key part of optimizing your Google Ads campaign. Additionally, you can use the “Shared library” to create and manage lists of negative keywords that can be applied to multiple campaigns for efficiency and consistency.

 

Certainly, here are some additional tips and best practices for adding and managing negative keywords in your Google Ads campaign:

  1. Use the Search Term Report: Regularly review the Search Term Report in your Google Ads account. This report shows the actual search queries that triggered your ads. Identify irrelevant or low-performing search terms and add them as negative keywords.
  2. Start with Broad Match Negatives: When adding negative keywords, it’s often a good practice to start with broad match negatives. This way, you can block a wider range of irrelevant queries. However, be cautious about blocking too many queries, as it can negatively impact your campaign’s reach.
  3. Utilize Exact and Phrase Match Negatives: As you gather more data and insights, consider adding negative keywords with exact and phrase match types to have more precise control over which queries you block.
  4. Be Proactive: Anticipate potential negative keywords based on your industry and the products or services you offer. For example, if you’re running a campaign for a high-end product, consider adding negative keywords related to low-cost or discount terms.
  5. Regularly Review and Update: Negative keywords should not be a set-it-and-forget-it task. Continuously monitor and update your list of negative keywords as your campaign evolves and as new search terms emerge.
  6. Use Shared Negative Keyword Lists: If you have multiple campaigns with similar negative keywords, consider creating shared negative keyword lists in the “Shared library” section of your Google Ads account. This allows you to apply the same negative keywords to multiple campaigns, making management more efficient.
  7. Use Negative Keywords for Different Match Types: To have more control, consider adding the same negative keyword with different match types (broad, phrase, exact) to ensure you cover a broader range of potential irrelevant queries.
  8. Consider Seasonal Changes: Depending on your business, you may need to adjust your negative keyword list seasonally. For example, if you sell swimwear, you might need different negative keywords during the winter compared to the summer.
  9. Monitor Campaign Performance: Regularly check the performance of your campaigns, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Adjust your negative keyword list to improve campaign performance.
  10. Test and Analyze: Keep experimenting with negative keywords and analyze the impact on your campaign’s performance. Sometimes, overzealous blocking of keywords can limit the reach of your ads, so it’s essential to find the right balance.

Remember that optimizing your Google Ads campaign is an ongoing process. By using negative keywords effectively and staying vigilant, you can improve the relevancy of your ads, reduce unnecessary ad spend, and ultimately drive better results for your advertising campaign

 

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