Call Only Ads: How to Setup Google Ads For RO Repair Services | Water Purifier Repair Google Ads
Call Only Ads: How to Setup Google Ads for RO Repair & Water Purifier Repair Services
If you run an RO repair or water purifier service, your main goal is to get phone calls from nearby customers who need immediate help. Unlike traditional ads that drive traffic to a website, Call-Only Ads (now called “Call Ads”) are designed to make people call your business directly from the search results.
This detailed guide will show you exactly how to set up Google Call Ads step by step, so you can start generating quality calls from customers searching for “RO service near me” or “water purifier repair in [your city]”.
Why Use Call-Only Ads for RO Repair Services?
RO or water purifier repair is a local and urgent service — customers usually need help now. Here’s why Call Ads are ideal:
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Instant customer contact: Instead of filling forms, people tap “Call” to reach you directly.
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High intent leads: Only users ready to book service or ask for pricing will call.
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No website needed: Even if you don’t have a site, you can run call ads.
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Better ROI: You only pay when someone clicks to call — not for random visitors.
Step-by-Step Guide to Create Google Call Ads
Step 1: Log in to Google Ads
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Go to ads.google.com and log into your account.
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If you don’t have an account yet, click “Start Now” and create one (choose Expert Mode for full control).
Step 2: Create a New Campaign
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Click + New Campaign.
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Choose the campaign goal as Leads or Sales (either works for calls).
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Then select Search Campaign — because Call Ads appear in Google search results.
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Click Continue.
Step 3: Select “Call Ads” Type
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Under campaign type, choose “Call Ads” (or “Ads that drive calls”).
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Enter your business phone number (the one you’ll receive calls on).
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Make sure it’s a valid, active number — ideally, a local number customers trust.
Step 4: Configure Campaign Settings
A. Campaign Name:
Name it clearly — for example:
👉 RO Repair – Call Only – Jhansi
B. Networks:
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Uncheck “Include Google Display Network.”
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Keep Search Network checked (for better call quality).
C. Locations:
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Target your service area only, e.g. Jhansi, Kanpur, Lucknow, or your specific city/locality.
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You can also target a radius (e.g., 15 km around your workshop).
D. Languages:
Choose English and/or Hindi, depending on your customers.
E. Budget & Bidding:
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Start small: ₹500–₹800 per day.
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Choose Maximize Conversions or Maximize Clicks, depending on your data.
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If you’ve set up conversion tracking (call tracking), use Maximize Conversions.
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Otherwise, start with Maximize Clicks.
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Step 5: Add Call Extensions (Optional but Powerful)
Even in Call campaigns, you can add call extensions to make your ad more prominent.
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Go to Ads & Extensions → Extensions → Call Extension.
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Enter your phone number again.
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Set your call reporting ON (Google provides call analytics and duration reports).
Step 6: Create Your Ad Group
Group your keywords and ad based on service type.
Example ad groups:
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RO Repair Service
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Water Purifier Service
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Kent / Aquaguard / Pureit Service
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RO Installation or Filter Change
Each group will have its own set of keywords and ad copies related to that service.
Step 7: Add Target Keywords
Use local, service-intent keywords that indicate urgency.
Here are sample keyword ideas:
| Keyword Type | Example Keywords |
|---|---|
| Broad Match | +ro +repair +jhansi |
| Phrase Match | “water purifier service near me” |
| Exact Match | [ro repair service jhansi] |
| Brand Keywords | “Kent RO repair”, “Aquaguard service center” |
✅ Pro Tip: Avoid generic terms like “water filters” or “RO systems” — they attract non-service-related clicks. Focus on repair or service intent.
Step 8: Write Your Call Ad Copy
Each ad must have:
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Two headlines (30 characters each)
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Two description lines (90 characters each)
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Business name
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Phone number (added automatically)
Here’s an example ad copy for inspiration:
Headline 1: RO Repair Service in Jhansi
Headline 2: Quick Doorstep Service – Call Now
Business Name: AquaPure Solutions
Description 1: Expert RO & Water Purifier Repair. All Brands Covered.
Description 2: Same-Day Service | Affordable Rates | Call Our Technician Now!
✅ Tip: Highlight speed, reliability, affordability, and same-day service in your ad text.
✅ Optional: Add local terms like “in Jhansi” or “near you” for better relevance.
Step 9: Set Up Call Reporting & Conversion Tracking
To measure how many calls your ads generate:
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Go to Tools & Settings → Measurement → Conversions.
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Click + New Conversion Action → Phone Calls.
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Choose “Calls from ads using call extensions or call-only ads.”
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Name it “RO Calls” and set a duration (e.g., 30 seconds) to count only genuine leads.
Google will now record all qualified calls as conversions.
Step 10: Review and Publish
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Double-check your ad text, phone number, targeting, and budget.
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Click Publish.
Once approved, your Call Ads will start appearing for relevant search terms in your service area.
Optimization Tips for Better Results
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Use Negative Keywords:
Add irrelevant terms like “RO jobs”, “DIY repair”, or “free service” as negative keywords to filter out junk clicks. -
Track Call Duration:
Focus on calls lasting longer than 30 seconds — they usually mean genuine leads. -
Ad Scheduling:
Run ads only during your working hours (e.g., 9 AM – 8 PM). You can set this in Ad Schedule. -
Test Multiple Ad Copies:
Run at least 2–3 variations to see which messaging drives the most calls. -
Localize Keywords:
Add city or locality names to improve CTR and reduce wasted spend. Example:
“RO service in Sipri Bazar”, “Water purifier repair near Elite Jhansi”. -
Use Click-to-Call Landing Pages (optional):
If you have a simple site, ensure it has a visible “Call Now” button for backup traffic.
Sample Keyword List for RO Repair Call Ads
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ro repair service near me
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water purifier repair jhansi
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kent ro service center jhansi
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aquaguard ro technician
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pureit filter replacement service
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ro installation jhansi
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best ro service near me
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water purifier maintenance call
Why Call Ads Work Best for Local Technicians
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You don’t waste time chasing form submissions — customers call directly.
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You can target by city, locality, or even pin-code radius.
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Perfect for small service businesses with limited budgets.
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Easy to manage and scale once you know which keywords perform.
Common Mistakes to Avoid
❌ Using too broad targeting (e.g., all of India).
❌ Forgetting to add negative keywords (you’ll waste budget fast).
❌ Running ads 24/7 when you can’t answer calls.
❌ Using wrong or inactive phone numbers.
❌ Skipping call tracking — you won’t know what’s working.
Conclusion
Setting up Call-Only Ads for RO Repair or Water Purifier Repair services is one of the fastest ways to get real customer calls without needing a complex website. With proper local targeting, strong ad copy, and a verified phone number, you can start generating leads within hours.
Start small, track calls, optimize your keywords, and gradually increase your budget as you get steady inquiries. Once you master this, you’ll have a consistent stream of local customers calling you daily for service!