Google Business Profile Ads: How to Run Google Business Profile Ads From Google Ads

Google Business Profile Ads: How to Run Google Business Profile Ads From Google Ads Search Map

In today’s competitive digital landscape, businesses must stand out locally to attract more customers. One of the most effective ways to do that is through Google Business Profile Ads, also known as Local Search Ads. These ads appear directly on Google Maps and the local search results, giving your business a prime spot when people search for products or services near them.

If you’re wondering how to run Google Business Profile Ads from Google Ads Search Map, this guide will take you through the complete process — from setup to optimization.

What Are Google Business Profile Ads?

Google Business Profile Ads (formerly known as Google My Business Ads) are local search ads that promote your Google Business Profile (GBP) listing. They appear on Google Maps, local pack results, and Google Search, helping local businesses reach customers in their vicinity.

For example, if someone searches “best coffee shop near me,” Google might display a few promoted listings at the top of Maps — these are paid Google Business Profile Ads.

These ads are ideal for:

Local shops and service providers
Restaurants, cafés, salons, clinics, and gyms
Real estate agencies and home service companies
Any business targeting a specific area

Benefits of Running Google Business Profile Ads

Increase Local Visibility
Google Maps is one of the most used apps in the world. By appearing in Maps search results, your business gains instant visibility where customers are actively looking for services.
Attract Nearby Customers
Local search intent is strong — people searching “near me” are usually ready to buy. Google Business Profile Ads help capture that demand and drive in-store visits or calls.
Build Brand Trust
Appearing at the top of Google Maps with verified business details boosts your credibility and encourages customer engagement.
Pay Only for Results
You only pay when users click your ad — whether to call, visit your website, or get directions.
Trackable Performance
Google Ads provides detailed insights into how your local ads are performing — clicks, direction requests, calls, and more.

How Google Business Profile Ads Work

Google uses your Business Profile data (name, address, phone number, reviews, hours, etc.) to display ads in Maps and local searches. These ads are powered by location extensions in Google Ads.

When users search for services near them, your promoted location can appear with:

A “Sponsored” label
Your business name, rating, and location
Directions, call, or website buttons

Step-by-Step Guide: How to Run Google Business Profile Ads from Google Ads Search Map

Step 1: Set Up or Verify Your Google Business Profile

If you don’t already have a Google Business Profile:

Go to https://www.google.com/business/
Sign in with your Google account.
Add your business details — name, category, address, phone number, and working hours.
Verify your listing via postcard, email, or phone.

Tip: Ensure all your information is accurate and consistent. Complete your profile with photos, services, and descriptions for better ad performance.

Step 2: Link Your Google Business Profile to Google Ads

Go to your Google Ads account.
Click the Tools & Settings icon (top right).
Under “Setup,” select Linked accounts.
Choose Google Business Profile from the list.
Click Link and select the right business location.

Once linked, Google Ads can use your business info for local extensions in ads.

Step 3: Enable Location Extensions

In your Google Ads account, go to Ads & extensions → Extensions.
Click the “+” button and select Location extension.
Choose the verified business location from your Google Business Profile.
Save the extension.

Location extensions are crucial — they tell Google where to show your ads geographically and allow them to appear on Google Maps.

Step 4: Create a Local Search Campaign

Now, it’s time to set up your local ad campaign.

Click + New Campaign in Google Ads.
Choose a campaign goal — usually “Local store visits and promotions.”
Select the campaign type → “Local.”
Choose the location(s) from your linked Google Business Profile.
Define your budget and bidding strategy (e.g., maximize clicks or conversions).
Set your target radius — for example, people within 5–10 km of your store.
Add your ad assets — headlines, descriptions, call-to-action, and images.
Review and publish your campaign.

Step 5: Optimize Targeting and Bidding

Use location targeting: Focus on customers near your store or within your service area.
Bid higher for “near me” searches: People with local intent are more likely to convert.
Adjust bids by device: Increase bids for mobile users since they’re often searching on the go.
Schedule ads smartly: Run ads during business hours or peak demand times.

Step 6: Track Performance

Monitoring your campaign is essential. In Google Ads, check:

Clicks to your website or “Get directions”
Phone calls generated from your ad
Impressions on Google Maps and Search
Cost per conversion and ROI

You can also connect Google Analytics for deeper insights.

Tips to Improve Google Business Profile Ad Performance

Maintain Accurate Business Info
Keep your profile up-to-date — incorrect hours or missing contact info can hurt conversions.
Encourage Reviews
Ads with higher ratings tend to attract more clicks. Ask happy customers to leave reviews.
Use High-Quality Photos
Eye-catching visuals of your store or products make your ad stand out in Maps results.
Leverage Local Keywords
Include location-based keywords like “in Jhansi” or “near [landmark]” in your ad copy.
Experiment with Ad Variations
A/B test different headlines, descriptions, and call-to-actions to see what performs best.
Monitor Competitors
Keep an eye on other local ads in your category and adjust your strategy accordingly.

Common Mistakes to Avoid

Not linking your Business Profile correctly
Ignoring negative reviews or outdated info
Targeting too broad a location range
Forgetting to enable location extensions
Setting a low budget for competitive local markets

Avoiding these mistakes ensures your ads perform efficiently and deliver maximum ROI.

Conclusion

Running Google Business Profile Ads from Google Ads Search Map is one of the most powerful ways to attract local customers. With just a few setup steps — verifying your profile, linking it to Google Ads, enabling location extensions, and running local campaigns — your business can appear right where it matters most: on Google Maps and local search results.

Whether you run a small café, clinic, or retail shop, Google Business Profile Ads can help you reach nearby customers, boost in-store visits, and grow your local brand presence.

Start today — and put your business on the map, literally.

Google Business Profile Ads: How to Run Google Business Profile Ads From Google Ads