How to Run Google Call Only Ads 2025

To run Google Call-Only Ads in 2025, the process remains quite similar to previous years, though Google may have updated some features or interface options. Here’s a step-by-step guide to setting up Call-Only Ads:

1. Create or Sign In to Your Google Ads Account

Go to Google Ads and either sign in to your existing account or create a new one if you don’t already have one.

2. Start a New Campaign

Once logged in, click on the + New Campaign button.
Choose the campaign goal that aligns with your business objectives. In this case, select “Leads” or “Website traffic”.
Then, for campaign type, select “Search”.
Under the “Campaign subtype” section, choose “Call Only”. This option will focus exclusively on phone calls.

3. Define Your Campaign Settings

Location and Language: Choose the location (where your ads will show) and language (usually English, but this can vary).
Bid Strategy: Google Ads will likely suggest a smart bidding strategy like Maximize Conversions or Target CPA (Cost Per Acquisition), but you can choose manually if you prefer.
Budget: Set your daily or monthly budget based on your business needs.

4. Create Ad Groups

You’ll need to create at least one ad group within the campaign. Ad groups should be organized by similar themes or services.
You can use keywords relevant to your business and audience, like specific services or products people might search for.

5. Create Call-Only Ads

Click on the + Ad button to create your ad.
Headlines: Google allows you to add up to two headlines. Make sure these are action-oriented, as they’ll be the first thing users see.
- Example: “Call for Free Consultation” or “Speak to an Expert Now.”
Description: You can include one description (max 90 characters). Make it compelling and relevant to the service you’re offering.
- Example: “Get answers fast with a quick call to our team.”
Business Phone Number: Enter the phone number where users will reach your business when they click the ad.
Display URL: Google will show your business name, but you can add custom URL paths to give a clear idea of the service being promoted.

Important: Call-only ads don’t send users to a website, they only generate phone calls. The call button in the ad will be prominently displayed for mobile users.

6. Set Up Call Extensions (Optional)

For added visibility and functionality, you can also set up Call Extensions, but these are typically used in regular search ads, not Call-Only Ads. However, it’s always a good idea to optimize any extra options for mobile users.

7. Ad Preview and Launch

Double-check everything before launching your ad: ensure the phone number is correct, the headlines and descriptions are clear and compelling, and that everything aligns with your goals.
Once you’re happy with it, hit Save and Continue to launch the campaign.

8. Monitor and Optimize

After launching, track the performance of your Call-Only Ads in the Google Ads dashboard.
Monitor metrics like click-through rate (CTR), call conversion rate, and cost-per-call.
Adjust bids, ad copy, and targeting as necessary to optimize for better performance.

Key Tips:

Make Your Ad Text Clear: Since Call-Only Ads lead directly to phone calls, it’s essential that the message is simple and action-oriented.
Use Local Targeting: If you’re a local business, targeting your specific geographical area will ensure you’re getting calls from the right audience.
Use Proper Call Tracking: Set up call tracking to ensure you can measure the effectiveness of your calls and understand ROI.

That’s about it! Google Ads is constantly evolving, so make sure you’re keeping up with any new changes or options within the platform as they become available in 2025.

Here’s some additional information and advanced tips to help you run more effective Google Call-Only Ads in 2025:

9. Advanced Targeting Options

To refine your Call-Only Ads even further, you can utilize more advanced targeting options:

Device Targeting: Call-Only Ads are mobile-focused, but you can still choose to target or exclude certain devices. You may want to target specific smartphones (like iPhones or Android devices) if you know your customer base uses them more frequently.
Time of Day and Dayparting: You can schedule your ads to run at specific times when your business is open or when customers are more likely to call. If you’re a service-based business that operates during specific hours, this will help reduce wasted ad spend.
Demographics and Audience Targeting: Google allows you to target specific audiences based on age, gender, household income, and interests. For example, you could target a younger demographic if you offer tech-related services or focus on high-income households for luxury services.
Geo-targeting: You can adjust your campaign’s location targeting to focus on customers within a specific radius of your business (e.g., within a 10-mile radius). This is useful for brick-and-mortar stores or local services like plumbers, landscapers, or doctors.

10. Utilizing Call Reporting & Tracking

Since Call-Only Ads are designed to generate phone calls, setting up proper call tracking is crucial. Here’s how you can track performance and optimize your campaigns:

Call Conversion Tracking: Ensure you’re using Google Ads’ built-in call conversion tracking. This allows you to track phone calls as conversions based on the duration of the call (e.g., only calls lasting longer than 30 seconds count as a conversion). This way, you can measure how many calls resulted from your ads.
Google Forwarding Numbers: You can use Google’s call forwarding numbers to track the performance of your ads more accurately. This gives you insights into how many calls came through each ad, helping you optimize and adjust your campaigns.
Call Recording: With call tracking enabled, you can also use call recording (where allowed by law) to analyze customer interactions and further refine your ad copy, targeting, and customer experience.
Lead Attribution: Understanding which keywords, ads, and devices are bringing in the most calls is key to optimizing your campaigns. Use the Google Ads report tools to gain insights into which ads and keywords are most successful at driving calls.

11. Optimize Ad Copy for Mobile Users

Since Call-Only Ads appear primarily on mobile devices, you need to make sure your ad copy is perfectly optimized for mobile users. Some tips include:

Keep it Short and Clear: Mobile users tend to skim through information. Use concise and clear messaging that grabs attention quickly. Avoid unnecessary details.
Action-Oriented Language: Use direct action verbs like “Call Now”, “Speak with an Expert”, “Get Help Today”, etc. The goal is to make it obvious that this ad will connect the user to a phone line immediately.
Local Relevance: If you’re a local business, include references to your location in your headlines or descriptions, such as “Call Now for Local [Service] Experts” or “Serving [City Name] – Call for a Free Estimate”.
Urgency & Incentives: Offering an incentive like a “Free Consultation” or “Limited-Time Offer” can encourage immediate calls. Try something like “Call Today for 10% Off!”

12. Use Negative Keywords

To make sure your Call-Only Ads aren’t being shown to irrelevant searches (which can waste your budget), use negative keywords effectively. For instance:

If you don’t offer certain services, exclude those keywords (e.g., if you’re a plumbing service and don’t offer emergency plumbing, exclude terms like “emergency plumbing”).
If you want to avoid non-commercial searches, exclude terms like “free”, “cheap”, or “how to”.

13. Test Different Ads and Keywords

Running A/B tests on your Call-Only Ads is an effective way to improve performance. Test different elements like:

Headlines: Try variations of your call-to-action, such as “Speak to an Expert Now” vs. “Call Now for Free Advice”.
Descriptions: Test different wording to see what resonates best with your audience. For example, compare “Contact us for a Free Quote” with “Get Personalized Service Today”.
Keywords: Regularly check if the keywords you’re bidding on are still relevant and producing qualified calls. You may want to experiment with broad match vs. exact match or phrase match to find the best results.

14. Review and Refine Your Campaign Performance

Google Ads offers a wealth of performance metrics. Some key metrics to monitor and optimize for:

Cost-Per-Call: Measure how much you’re paying for each call. You’ll want to optimize your bids to lower this cost while maintaining high-quality leads.
Call Duration: Longer calls generally signal more engaged leads. Set a call duration threshold to identify calls that are likely to convert into actual business.
Click-Through Rate (CTR): Even though Call-Only Ads focus on calls, CTR still matters because it indicates how effective your ad is at getting noticed and clicked.
Conversion Rate: Track how many calls are actually leading to conversions or sales. This helps you gauge the quality of the calls you’re getting.

15. Consider Integration with Google Local Services Ads (If Applicable)

If you’re running a business that offers local services (like cleaning, HVAC, plumbing, etc.), consider using Google Local Services Ads alongside Call-Only Ads. Local Services Ads offer a different approach by connecting users directly with businesses through phone calls. It’s another great way to generate lead and calls………..

How to Run Google Call Only Ads 2025