Certainly, here are some additional tips and best practices for adding and managing negative keywords in your Google Ads campaign:
- Use the Search Term Report: Regularly review the Search Term Report in your Google Ads account. This report shows the actual search queries that triggered your ads. Identify irrelevant or low-performing search terms and add them as negative keywords.
- Start with Broad Match Negatives: When adding negative keywords, it’s often a good practice to start with broad match negatives. This way, you can block a wider range of irrelevant queries. However, be cautious about blocking too many queries, as it can negatively impact your campaign’s reach.
- Utilize Exact and Phrase Match Negatives: As you gather more data and insights, consider adding negative keywords with exact and phrase match types to have more precise control over which queries you block.
- Be Proactive: Anticipate potential negative keywords based on your industry and the products or services you offer. For example, if you’re running a campaign for a high-end product, consider adding negative keywords related to low-cost or discount terms.
- Regularly Review and Update: Negative keywords should not be a set-it-and-forget-it task. Continuously monitor and update your list of negative keywords as your campaign evolves and as new search terms emerge.
- Use Shared Negative Keyword Lists: If you have multiple campaigns with similar negative keywords, consider creating shared negative keyword lists in the “Shared library” section of your Google Ads account. This allows you to apply the same negative keywords to multiple campaigns, making management more efficient.
- Use Negative Keywords for Different Match Types: To have more control, consider adding the same negative keyword with different match types (broad, phrase, exact) to ensure you cover a broader range of potential irrelevant queries.
- Consider Seasonal Changes: Depending on your business, you may need to adjust your negative keyword list seasonally. For example, if you sell swimwear, you might need different negative keywords during the winter compared to the summer.
- Monitor Campaign Performance: Regularly check the performance of your campaigns, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Adjust your negative keyword list to improve campaign performance.
- Test and Analyze: Keep experimenting with negative keywords and analyze the impact on your campaign’s performance. Sometimes, overzealous blocking of keywords can limit the reach of your ads, so it’s essential to find the right balance.
Remember that optimizing your Google Ads campaign is an ongoing process. By using negative keywords effectively and staying vigilant, you can improve the relevancy of your ads, reduce unnecessary ad spend, and ultimately drive better results for your advertising campaign