Google ads Remarketing setup using Google tag manager
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Google ads Remarketing setup using Google tag manager

Google ads Remarketing setup using Google tag manager

Setting up Google Ads Remarketing using Google Tag Manager involves several steps. Remarketing allows you to show targeted ads to people who have previously visited your website or interacted with your app. Here’s a step-by-step guide on how to set up Google Ads Remarketing using Google Tag Manager:


  1. You need a Google Ads account and access to it.
  2. You need a Google Tag Manager account and access to it.
  3. You should have the Google Analytics tracking code (if you are using Google Analytics) implemented on your website through Google Tag Manager.

Step 1: Create Remarketing Audience in Google Ads:

  • Log in to your Google Ads account.
  • Click on “Tools & Settings” and go to “Audience Manager.”
  • Click the “Audiences” tab and then the “+ Audience” button.
  • Choose “Website Visitors” and select your desired settings for your remarketing audience.
  • Click “Create Audience.”

Step 2: Get Remarketing Tag in Google Ads:

  • In Google Ads, go to “Tools & Settings” and click “Tag Manager.”
  • Click on “Global Site Tag” and select the “Install the tag yourself” option.
  • Copy the global site tag code.

Step 3: Set Up Remarketing Tag in Google Tag Manager:

  • Log in to your Google Tag Manager account.
  • Select the container where you want to add the remarketing tag.
  • Create a new tag by clicking “Add a new tag.”
  • Name your tag (e.g., “Google Ads Remarketing Tag”).
  • Choose the tag configuration type and select “Google Ads Remarketing Tag.”
  • Paste the global site tag code you copied in Step 2 into the “Tag Configuration” section.
  • Set up trigger conditions for when this tag should fire. Typically, you would use a trigger for “All Pages” to track visitors on all pages.
  • Save the tag.

Step 4: Publish the Container:

  • After creating and configuring the tag, click “Submit” to publish the changes to your container.

Step 5: Test and Verify:

  • It’s a good practice to test the setup before it goes live. Use the Google Tag Manager preview mode to ensure the tag is firing correctly on your website.

Step 6: Start Your Remarketing Campaign:

  • After verifying that the tag is working as expected, you can go back to your Google Ads account.
  • Set up a remarketing campaign and select the remarketing audience you created in Step 1.

Step 7: Monitor and Optimize:

  • Monitor the performance of your remarketing campaign in Google Ads.
  • You can use the insights and data collected through Google Tag Manager to make adjustments and optimize your campaign for better results.

Remember to comply with all privacy and data protection regulations, such as GDPR and CCPA, when implementing remarketing. Additionally, make sure your website’s privacy policy is updated to inform users about your tracking and remarketing practices.

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